Tael – token for
safe consumer products

Consumers are rewarded with Tael when buying Blockchain+NFC protected products.

Every new consumer holds Taels reducing circulating supply on the open market.

Consumers can not sell Tael on exchanges but can only use it in the ecosystem, for which they get Tael again. Every consumer is effectively a lifetime holder.

Companies spend marketing budget on Taels to market to their consumers.

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Trade Tael on Binance


Dedicated Rakuten products zone on the platform, working towards loyalty points integration. details

Protecting NZ Cherry Corp's VIP cherry boxes with Tael technology details

In collaboration with Inagora, bringing authentic Japanese products to the Chinese market. details

Tael is traded on Binance, the world’s biggest cryptocurrency exchange (ticker:WABI) details

Participant of the Mitsubishi UFJ Financial Group’s Digital Innovation business accelerator. details

Bringing Nature’s Care vitamins & supplements to the Chinese
market. details

PCA Express, a leading courier
in Asia Pacific, runs our Enterprise Node. details

We are part of the Hyperledger blockchain alliance. details

More to be

Tael ecosystem


Business model


Our two blockchains


Actors in our ecosystem


Tael demand and supply

Available products

The Tael Ecosystem constantly adds new products from
well-known international brands.
Our current portfolio includes:

Infant Nutrition
47 products

46 products

166 products

Mother & Babycare
101 products

Number of Token Holders

Consumers using Tael*

Crypto holders of Tael*

Click and drag in the plot area to zoom in

Average number of tokens
held by non-crypto users

Holders split

using Tael*

Crypto holders
of Tael*

*Does not account for holders on exchanges.
Assumes one ETH wallet to be one holder

Regions with active consumers.

Number of Tael
(cumulative since March 2019)

Consumers using

Crypto holders
of Tael*

Click and drag in the plot area to zoom in

Latest announcements:

Tael Telegram channel